ITAP LECTURE – The RVJ
Language in advertisements especially can either make or break the ad. And most of the time it is the means of justification for the product. It can cause additional humour, pain or confirmation.
This poster design by Alteon Networks is an example of something taken a little too far. By just looking at the photograph, it may suggest the promotion of breast feeding for babies. But with the phrase “Did you ever think you could ever be this happy again?” in my opinion, comes across as humours, but not necessary for commercial use, as in some places it may appear politically incorrect.
These images here of children with what looks like mud across their faces and clean white shirts at first glance comes across as images for some kind of detergent for whiter linen. But when read with the quotes, translated from German to English.
1st Child: “I’m waiting for my last day in school, the children in africa still for their first one.”
2nd Child: “in africa, many kids would be glad to worry about school”
3rd Child: “in africa, kids don’t come to school late, but not at all”
4th Child: “in africa, kids don’t come to school late, but not at all”
It is understandable what the aim of Unicef was, they saw a problem, but for many it was reminiscent to ignorance of the “blackface” era, causing the UNICEF advertisement to again, be politically incorrect, and unqualified to commercial use.
This advert here comes across as a sick joke at first, the poses so model like, the airbrushing relating to that of any typical glossy magazine, but when reading the type (enter type here), it begins to make sense, and the aim of the photographer/company etc, comes to play, giving the audience a maybe different perspective.
All in all, looking at everyday things such as promotional posters, it makes sense to say that without language, a lot of things just wouldn’t make sense. So many things around us that require language as a massive part of the communication, and connecting things together.
For each poster ad, there was a problem or message that needed to be solved/portrayed. With the images on their own, they could easily be taken into different angels, as a picture tells a thousand words. But with the language used, the story becomes evident.
For an exhibition called “Homeroom” at the Subtext gallery in San Diego, a selected group of artists where asked to go back to their childhood days and select pieces of work, and then reinterpret the work in their current style.
This piece is by an artist called Soey Milk
I think its an interesting difference from past to present. The piercings, skull tattoos, dying rose and the fact that the female is not looking up; compared to the one above, taken many years ago. The happy smiling face, bright happy eyes, a simpler time.
When I first think about it, I just imagine that obviously at the time attention to detail was not the main focus. When drawing a child draws, their isn’t really too much logic behind it, it typically is just a happy photograph, and yes as we get older the photograph
At the same time, the reinterpretation could represent the experiences the artist may have gone through, the things the artists may have seen and been exposed too etc.
Drawings in general will always be reflection of ideas, past an present.
Drawing for many, including myself, can be a daunting task, especially when you have the feeling that your very good at it.
But for every type of creative, it is one of the best ways to portray ideas, and maybe even reflect on your thought processes.